Cider Marketing

THE STATE OF CIDER ON THE INTERNET

One of the jobs of Ciderzale as a consultancy consists in designing digital brand strategies for the cider industry, with special focus on social networks and search engines. This means that we have to compare several indicators and measure the digital activity of our clients. This time, we have analyzed the evolution and state of cider on the Internet and social networks. Is cider experiencing a meteoric rise?

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Cider Making, Cider Marketing

A WORD FOR WHAT’S NOT CIDER

Real cider, authentic cider, proper cider, fine cider, natural cider, craft cider… Do we need to add a label to a word that already describes what cider is? And beyond this, do we have a word for what’s presented as a cider and is not? Oh well, we have four so far: Pittarra, hard-soda, puxarra and shider. Do you know any other?

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