One of the jobs of Ciderzale as a consultancy consists in designing digital brand strategies for the cider industry, with special focus on social networks and search engines. This means that we have to compare several indicators and measure the digital activity of our clients. This time, we have analyzed the evolution and state of cider on the Internet and social networks. Is cider experiencing a meteoric rise?
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This weekend I’ve had a new pleasant visit. Sarah and Matt, from California based Hemly Cider, came to the Basque Ciderland to live the txotx experience. She is in charge of cider making, he grows bartlett pears. And they are married. A perfect combination! They brought me some Sloughhouse Jalapeño Pear Cider. This is their story.
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Real cider, authentic cider, proper cider, fine cider, natural cider, craft cider… Do we need to add a label to a word that already describes what this beverage is? And beyond this, do we have a word for what’s presented as a cider and is not? Oh well, we have four so far: Pittarra, hard-soda, puxarra and shider. Do you know any other?
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As announced yesterday, I’ve just launched a new cider blog where I will replicate some of the posts that I write in Instagram, as well as others that don’t fit in there.
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A few days ago, a discussion thread was opened on Twitter about the way cider is sometimes presented. Specifically, the debate originated from a photo of a competition, in which some ciders had been presented in plastic jugs, “like those used for window cleaning liquid for cars,” someone said.
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