Cider Culture, Cider Marketing, Cider Pairing


I’m excited to announce a new project called World Cider Tour, the international cider tasting & pairing pop up event. This journey will begin in San Sebastian, Mecca of gastronomy, with a series of world cider tasting dinners, and will continue the trip with itinerant sessions.

Each of the ciders will be paired with specifically created international dishes. The event is addressed, on the one hand, to a professional target audience: Sommeliers, restaurant managers & chefs, importers & distributors, food & beverage journalists, local cider producers… On the other hand, to a final consumer audience: Local cider lovers, craft beer lovers, natural wine lovers, real food lovers, world cuisine lovers…

If you are a producer and you would like to showcase your ciders to a strategic target audience, feel free to contact us and we will send you all the information. If you represent a cider or food related event, a cider makers association or any other entity and would like to host a session, drop us a line. You’ll find us at o via contact form.

The first sessions will take place in different restaurants in San Sebastian, but we expect to organize this event in different places across the world. The aim of this project is to elevate quality cider to the place it deserves, showcasing the plurality and diversity of this beverage worldwide. We already have ciders from the 5 continents ready to spread the word of cider culture across the globe. Dates and venues of the first sessions will be announced soon. You will find all the updated information at

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